The 2023 NCAA Women’s Basketball Final Four in Dallas, Texas was a sellout, with over 19,000 fans showing up and showing out. The NCAA championship game captured a staggering 9.9 million TV viewers. That’s more than any MLB Finals, and it rivals the most-watched NFL, MLS and NBA Championship telecasts. There is renewed dedication to reflection on the 1972-92 decades that covered Olympic women’s basketball participation for the first time, AIAW to NCAA championship migration for college women athletes – unearthing of photos, records, film and stories from these early eras that should be chronicled for U.S. history. A League Of Our Own makes a significant contribution to women’s sports history. As our game continues to grow at every level, including NIL (name, image, likeness), we envision even more brand and business opportunities for basketball stars.
The Herstory of Women’s Professional Basketball
